Khaleej Times, Wednesday, Nov 02, 2022 | Rabi Al Thani 7, 1444
Oman Air, Sabre renew passenger service system, distribution agreement
Oman:
Sabre Corporation and Oman Air on Tuesday announced at the World Passenger
Symposium (WPS), a renewed long-term agreement to help the airline reach its
strategic goals.
The agreement includes a multi-year renewal of Oman Air’s SabreSonic Passenger
Service System (PSS) and a further multi-year extension of its global
distribution system agreement. This will ensure Oman Air continues to utilise
Sabre’s technology, retailing capabilities and global scope to push forward its
digital transformation.
By renewing its exclusive PSS agreement and investing in Sabre’s Digital Connect
APIs, Oman Air aims to advance its digital retailing strategy, drive revenue
growth and increase self-service capabilities. Digital Connect will also help
Oman Air accelerate its digital transformation and bring products to the
marketplace quickly, providing scalability and flexibility across its digital
touchpoints, such as its website and mobile app.
“A new approach of retailing is required for all players in the travel ecosystem
to succeed in a highly competitive landscape,” said Roshan Mendis, chief
commercial officer, Sabe Travel Solutions.
“This intelligent retailing approach allows Oman Air to differentiate its brands
and personalize its offerings through all channels. It also enables agencies to
efficiently shop and compare increasingly sophisticated offers, which will also
bring greater choice and transparency to Oman Air’s travellers. As Sabre focuses
on delivering more intelligent retailing solutions to meet changing traveler
expectations, I’m proud that we are able to help Oman Air realise its
transformation vision.”
The renewed distribution agreement enables Oman Air to continue to reach Sabre's
valuable network of global buyers, while ensuring that Sabre-connected travel
buyers have access to the airline's comprehensive fares and content – including
ancillaries.
“We are pleased to announce the renewal of our PSS as well as the Global
Distribution Systems (GDS) agreements with Sabre,” said Aboudy Nasser, chief
commercial officer (CCO) of Oman Air.
“Oman Air is working with Sabre to advance intelligent retailing capabilities,
which will enable our passengers to take advantage of highly personalized offers
and products that Oman Air has designed for them. Sabre has also been
instrumental in digitizing our business processes in line with current global
trends and helping to ensure that our guests enjoy a smooth and seamless booking
experience.”
“On the distribution side, our proposed NDC API integration with Sabre’s GDS
would allow our travel partners to make optimal decisions for our guests. This
renewal comes at an exciting time for Oman Air as travel continues to expand
post COVID-19. We look forward to further enhancing our collaboration with Sabre
in the future to support the ever-evolving needs of the airline and our
passengers,” Nasser added.
Oman Air has recently announced that it will join the Oneworld® Alliance by
2024.
“The intelligent nature of the SabreSonic PSS offers the scalability and
flexibility to support Oman Air’s expansion for its future integration to
Oneworld®, and we will be working together to pave the way for this transition,”
added Mendis.